Instagram by the Numbers: Stats, Demographics & Fun Facts

URL: https://www.instagram.com/

Founded on: October, 2010

CEO: Kevin Systrom

Headquarters: Menlo Park, CA

Instagram Statistics

1 billion + (source)

Last updated: 10/10/20

500 million + (source)

Last updated: 1/25/20

500 million + (source)

Last updated: 10/10/20

500 million (source)

Last updated: 10/10/20

25 million + (source)

Last updated: 10/10/20

510 million Instagram users are female and 490 million are male.
130 million Instagram users are from the U.S.
67% of U.S. adults ages 18-29 use Instagram in the United States.
89% of users are outside the U.S.
293 million of global Instagram audiences were aged between 18 and 24 years and 338 million aged between 25 and 34 years.
72% of teens use Instagram.
73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions.
130 million Instagram accounts tap on a shopping post to learn more about products every month.
Instagram users will spend an average of 28 minutes per day on the platform in 2020.
57 million U.S. teenagers say Instagram is their preferred social media platform.

An estimated 75.3% of US businesses will be on Instagram in 2020.
Annual Instagram advertising revenues 13.86 billion in 2020.
200 million+ Instagrammers visit at least one business profile daily.
70%of shopping enthusiasts turn to Instagram for product discovery.
There are 500,000 active influencers on Instagram.
69% of US marketers plan to spend most of their influencer budget on Instagram.
In the fourth quarter of 2020, the photo sharing app is projected to generate 6.8 billion U.S. dollars.
1/3 of the most viewed stories are from businesses.
Influencer marketing takes up more than half of the marketing budget for 17% of marketers.
User-Generated Content Has a 4.5% Higher Conversion Rate.
55.4% of Influencers use Instagram Stories for Sponsored campaigns.
Instagram’s potential advertising reach is 928 million users.

The Instagram explore page is viewed by 200 million accounts daily.
Most liked photo on Instagram is a photo of an egg with 54.2 million likes.
More than 50 billion photos have been uploaded to Instagram so far.
995 photos are uploaded on Instagram every second.
50% of Instagram users use explore page every month.
Posts With a Location Get 79% more engagement.
60% of people say they discover new products on Instagram.
Photos with faces get 38% more likes.
Posts with at least one hashtag average 12.6% more engagement.
Most-used Giphy sticker in Stories is I Love You Sticker by Bianca Bosso.
Most-used Face Filter in Stories is Heart Eyes.
Instagram users engage more on weekdays with Wednesday and Thursday showing most engagement.
More than half of Instagram Captions & Comments Contain Emojis.
Instagram videos get over 2 times more engagement than Instagram photos.
The most popular hashtags on Instagram are #Love, #Instagood, #Photooftheday, #Fashion, and #Beautiful.
Pizza is the most Instagrammed food globally, followed by Sushi.
Nano-influencers(500-5k followers) make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.
Power users(30k-500k followers) make an average of $775 for an Instagram video, $507 for an image post and $210 for a story.
68% of people come to Instagram to interact with creators.
IGTV app has 7 million installs worldwide.